Zintra Media, is a registered firm that specializes in advertising, marketing and talent management agency that intends having a footprint in the entertainment industry not just in Nigeria but all across the world.
Zintra Media, will be completely involved in discovering, promoting and managing a wide array of talents with different niche in the entertainment industry. Part of our plans is to work towards becoming one of the leading talent management agencies in Nigeria and in the nearest future compete with the leaders in the talent management industry.
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At Zintra Media, our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.
Our vision is to be completely involved in discovering, promoting and managing a wide array of talents with different niche in the entertainment industry.
Our mission is to build a talent management agency that will become the leading talent management agency in the whole of Africa, starting with Nigeria and in the nearest future compete with leaders in the industry not only in Nigeria but also on the global stage.
Opportunities:
There are loads of raw and established talents in Nigeria and of course the opportunities in the entertainment industry are massive and we are ready to take explore any opportunity that comes our way.
Threat:
Technology and the internet which of course is a major tool for the advancement and gains achieved in the entertainment industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for talents and artist to promote their works especially via social media platforms.
So also, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new talent agency company in same location where our target market exists and who may want to adopt same Business model like us.
MARKET ANALYSIS
Market Trends
Entrepreneurs that are venturing into talent management agency industry are coming in with creativity and good business skills. The fact that revenue is nose-diving in the industry does not in a way stop some talent management agencies from declaring profits year in year out.
The trend in the industry is that talent management companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.
Our Target Market
When it comes to talent management agency business, there are no exemptions to who you can market your services to. There are loads of people (actors, models, music artists and other performing artists) out there who are interested in working under a well – structured talent management agency.
In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all the talents and artists under our management are well accepted in the market place.
Our competitive advantage
We are mindful of the fact that there are stiff competitions in the industry, hence we have been able to hire some of the best business developers to handle our sales and marketing.
Zintra Media, is launching a standard talent management agency that will indeed become the preferred choice for actors/actresses, models other performing artists in and around Nigeria and other cities all across the world.
Another competitive advantage for Zintra Media, is the quality and wealth of experience of its management team. The management team comprises of professionals who have worked with some of the leading actors and models in the entertainment industry.
Our unique style of attracting gifted artists and talents also counts towards our advantage especially when it comes to competing with other talent management agencies within the same category that we operate.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the entertainment industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.