Popular Nollywood actress Imade Osawaru has described YouTube as a game-changer in Nigeria’s film industry.
Speaking at a recent entertainment summit, she explained how the platform has transformed content distribution for filmmakers.
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According to her, YouTube has made it easier for producers to reach a global audience without relying on traditional distribution channels.
The actress noted that the rise of digital streaming has democratized the industry, allowing independent filmmakers to showcase their work.
Unlike in the past, where filmmakers depended on cinemas and DVD sales, YouTube provides an alternative revenue stream.
With the right content strategy, producers can monetize their films and generate income directly from viewers.
Osawaru emphasized that digital literacy is crucial for filmmakers who want to take advantage of online platforms.
She urged Nollywood professionals to embrace new technologies and develop strategies for promoting their content.
She also encouraged collaboration between digital marketers and filmmakers to maximize viewership.
Despite its benefits, the actress acknowledged the challenges of online distribution.
She pointed out issues such as content piracy, inconsistent internet access, and fluctuating YouTube monetization policies.
However, she believes that with the right policies, Nollywood can fully integrate digital platforms into its growth strategy.
Osawaru called on the Nigerian government and private investors to support the film industry’s digital transformation.
She stressed that investing in high-speed internet infrastructure and content protection laws will help Nollywood thrive in the global digital market.
Many industry stakeholders have echoed her views, highlighting the potential of YouTube to elevate African cinema.