Across Africa, many awards shows celebrate the continent’s entertainment talents. However, some African celebrities feel these awards aren’t as valuable as international ones.
Livinus Chibuike Victor, an entertainment figure and journalist, spoke about this issue during a recent event.
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He said, “The main problem is that international awards like the Grammys or Oscars are seen as more important. Winning one of these feels like global approval, which local awards often don’t provide.”
He pointed out the challenges faced by African award shows, saying, “Even though we’ve improved the quality of our awards, there are still problems with organization and consistency. These issues can make our awards seem less credible. When celebrities see these problems, it’s easy to understand why they may not value these awards as much.”
Livinus also mentioned that many African artists now work internationally, which affects how they see awards. “With more African artists collaborating globally, the line between local and international recognition is becoming unclear. Many artists want to be recognized by a wider, global audience,” he said.
Socio-economic challenges also push artists to seek international awards. “Artists often have limited resources and opportunities locally. International recognition can help them overcome these challenges,” he added.
Despite these difficulties, Livinus stressed the importance of African awards. “These awards are important for promoting cultural pride and inspiring future generations. They help us celebrate and uplift our own talent,” he said. “There’s also a growing effort to make African awards more global, and we need to keep working towards this.”
To improve, Livinus suggests a few key changes. “We need transparency—clear rules for selecting winners and diverse judging panels. We should also celebrate Africa’s rich artistic diversity and build partnerships with international platforms to make our awards more valuable,” he advised.
He concluded, “While African awards have challenges, they have the potential to become strong symbols of excellence and pride. With collective effort and new ideas, we can raise these awards to reflect the true value of our talent on a global stage.”